Everything it does, and how it stays in your hands
Three products, each an AI team for one job. Here is what each one is built to do, how you can drive it from chat or your own AI agent, and the safeguards every product shares.
Early access opens one product at a time. This page describes what each product is being built to do. Jump to the safeguards
Video
Videos worth watching, made with you at every step
Video starts from what you already read and own, not a blank timeline. It drafts the idea, the script and the scenes, and you decide what moves forward at each stage.
@deepsciencedailyThe deep sea isn't dark
Scene plan · 5 scenes
01 · HookGenerated image, slow push-in
02 · Hunting lightImage to video
03 · The alarmRedoing this scene only
Scenes 1–2 lockedAI disclosure on
AI-generated example. The channel is fictional.
How it works
Four stages, four places to say yes
Each stage produces something you can read, change or reject before the next one starts, and every result keeps a link back to the sources and versions it came from.
Sources to ideas. It reads your feeds and files and proposes angles, each with its hook and its evidence.
Ideas to scripts. Pick the ideas you like. Each becomes a versioned script with citations.
Scripts to videos. Turn an approved script into one video or several cuts, each edited on its own.
Videos to your channel. You approve each upload, set its details, and choose when it goes out.
Subreddits and threads, articles, RSS feeds, PDFs and book excerpts, your notes, and your own images, audio and footage. Mark each as reference-only, licensed, or yours, and it warns when a use conflicts.
Ideas with receipts
Every idea arrives with a title, angle, hook, the reasoning behind it and links to its sources. Compare, rank and give feedback so the next batch is sharper.
Channels and recurring series
A channel holds its branding, audience and defaults. Inside it, each series has its own sources, script style, look and publishing rhythm.
Script recipes and versions
Recipes set structure, length, tone, language and how strictly to stick to sources. Edit a script by hand or ask AI to rewrite one section; every version is kept.
Several cuts from one script
A vertical Short, a landscape explainer, a translated version. Each is its own video you edit, approve and publish independently. A translation gets its own script for you to review first.
Fix one scene, not the whole video
Regenerate, replace, reorder, split or lock a single scene, or redo one sentence of narration, without rerunning the work you already like.
The right treatment per scene
Generated image with motion, image-to-video, a stock or uploaded clip, kinetic text or a title card. Swap one scene's treatment without rebuilding the rest.
Voice, captions and music
Choose or replace the voice, fix pronunciation, style and correct captions, export subtitle files, set the music mood and let narration duck the music automatically.
Brand presets
Logo placement, intro and outro, colours and fonts, with a safe-area preview. Save a look once and reuse it across a channel.
Cost before, cost after
An estimate range and its main cost drivers before anything is generated, budgets per workspace, channel, series or video, and the actual cost when it's done.
Originality checks
Before a video is queued, it is compared with your channel's recent uploads, and a near-repeat is held back with the reason. AI presenters giving health, legal, financial or political advice are refused.
Every upload approved by you
You set the title, description and privacy, and approve each video before it can be scheduled. A daily limit per channel keeps the pace sensible, and YouTube's AI-content disclosure is on by default.
Social
Your Instagram, planned, answered and measured
Connect the account you have, or get guided through creating one. Then plan, publish, reply and learn from one place, with a person approving everything that goes out.
northbean.coffeeCoffee roasters
Instagram · connected
@northbean.coffee · Business account
PublishingAvailable
SchedulingAvailable
AnalyticsAvailable
CommentsAvailable
MessagesAvailable
AdsNot set up
Checked after connecting and re-checked regularly. If something stops working, you're asked to reconnect.
AI-generated example. The brand is fictional.
How it works
Connect once, then run it from one place
Sign in through Instagram's own login. Social checks what your account can actually do, then gives you a calendar, an inbox and the numbers in one workspace.
Existing or new. Business and Creator accounts connect directly. No account yet? It walks you through making one.
Plan the week. Posts and reels on a calendar, scheduled once you've approved them.
Answer people. Comments and DMs in one inbox, with replies drafted for you to edit and send.
See what worked. Results sync on their own so the next post can learn from the last.
Connect an Instagram Business or Creator account through Instagram's own sign-in. Your password never passes through us.
Or start from scratch
No account yet? Guided steps take you through creating one on Instagram and switching it to a professional account, then straight into connecting it.
Honest about what works
After connecting, it checks what the account can really do: publish, schedule, analytics, comments, messages. Anything it can't confirm shows as unknown, never as a guess.
A calendar you can read at a glance
Plan posts and reels by day, see what is waiting for approval, and schedule only what a person has signed off.
One inbox for comments and DMs
Conversations arrive in one place, with replies drafted in your brand's voice. Nothing is sent until someone presses send.
Results that sync themselves
Reach and engagement come in on their own, so you see what's working without exporting anything.
Never silently disconnected
Connections are re-checked regularly. If access lapses or degrades, you're told what stopped working and asked to reconnect, with your history kept.
Disconnect cleanly
Remove an account whenever you like. Disconnecting is one step and safe to repeat.
Many brands, one login
Built for agencies and teams running several accounts, each in its own workspace with its own people and permissions.
Paid promotion, later
The connection is designed so ads can be switched on when you want them, without reconnecting from scratch.
More networks next
Instagram comes first. Facebook, WhatsApp, YouTube, LinkedIn, Google Business and X are planned to follow on the same foundations.
Approvals that follow your roles
Teammates and AI can draft posts and replies, but only people whose role allows it can approve one to go live.
Product Reviewer
An investigation of your website, not a checklist
Give it your web address. It works out what your business is and who your customers are, walks their journeys in a real browser, and comes back with findings it can prove and fixes it can re-check.
linenandco.example/shirts
Relaxed Linen Shirt
£68.00
SML
Size guide
Add to bag
!
Persona · first-time buyerOn a phone, unsure of their size, wants to check fit first.
Finding · highSize guide opens a blank page. Screenshot and steps attached.
AI-generated example. The store is fictional.
How it works
The website decides what gets tested
There is no list of tests to configure and no score out of a hundred. Each investigation builds its own picture of your site, then tests the parts that matter to the people who use it.
Understand. What you sell, who buys it and what they came to do. You can correct any of it.
Investigate. Customer journeys run in a real browser, branching the way a real person would.
Prove. Each finding comes with the screenshots, steps and device that show it.
Fix and verify. Suggested changes you can ship, then a re-run that confirms they worked.
Paste a URL and start. Sensible defaults come from the site itself; scope, devices, markets and depth are there when you want them.
It learns your business
From its first look around, it writes down what the business does, how it makes money and what a conversion is. Review it, correct it, add context.
Customers, goals and journeys
Likely customer types, each with a confidence level and the goals they arrive with, combined into journeys ranked by what matters most to you.
Real browser, real conditions
Desktop, mobile and tablet; logged-out or signed in with test accounts you supply; and the countries or regions you sell to.
Careful by default
It stops before payments, real orders, outgoing messages and deletions, uses test paths where they exist, and labels a simulated step as simulated.
Watch it work
See the live session and a short note on what it is trying and why. Pause, add context, change scope, skip a journey or take the controls yourself.
Evidence on every finding
Screenshots, annotated screenshots, recordings, the page, the device and the exact step. Duplicates are merged, and sensitive details are kept out of the evidence.
Fixes, not just faults
Rewritten copy, a proposed visual change or a smoother flow, with implementation notes and acceptance criteria your team can build against.
Verify the fix
Mark a finding as fixed and it re-runs the journey that found it, then tells you whether the problem is really gone.
Keeps watching
Scheduled re-checks, change detection and side-by-side comparisons between investigations catch regressions before customers do.
A budget you choose
Quick, standard, deep or exhaustive, or set your own limits on journeys, steps, time and spend. You see the budget before it starts and decide what happens if it runs out.
Ask, assign and share
Ask why people might abandon checkout or which five fixes matter most. Comment on and assign findings, and share a report with a client or stakeholder.
Product Reviewer is for your own site, or one you have written permission to test.
Chat & agents
The app is one way in. Chat and agents are the others.
Every capability in every product is designed to be reachable without a browser: from the chat inside each product, from Claude, or from your own MCP-capable agent.
Schedule the approved deep-sea Short on Daily Science for Friday at 6pm.
Found it: “The deep sea isn't dark”, approved yesterday. Here's what will happen. Nothing changes until you confirm.
Proposal · publish one video
ChannelDaily Science
WhenFri, 18:00
PrivacyPublic
AI disclosureOn
ConfirmChange
Illustration. The channel is fictional.
How it works
Ask for the outcome. Approve the plan.
Reading is instant. Anything that would change something, reach the outside world or cost money comes back as a proposal in plain language, and a person confirms it before it runs.
Chat in context. Ask about a series, an idea, a script or a single scene, right where you are working.
Your own agent. Connect Claude or another MCP client and drive the same jobs from your terminal or a workflow.
One product or all. One server per product, or one that covers every product you use.
The same rules. Your role, your budgets and your approvals apply wherever the request comes from.
No capability lives only in the UI
Each product is designed so that anything you can do in the app, you can ask for in chat or hand to an agent.
Real jobs, not raw endpoints
Agents see a curated set of operations per product, each described so a model can choose the right one, instead of hundreds of low-level calls.
Same names everywhere
Operations keep their full, namespaced names on the per-product server and the all-products server, so a workflow behaves the same on either.
Writes come back as proposals
A human-readable summary first, then a separate, recorded step to carry it out. Where an action can be undone, how is decided in advance.
It never guesses which one
When you say “Daily Science” or “the checkout finding”, it resolves that to the exact item before offering an action, and asks if it's ambiguous.
Effects labelled up front
Every operation declares whether it only reads, changes your data, reaches an outside service, or costs money, and costly ones show an estimate first.
Your permissions, not more
An agent acting for you can do what your role allows and nothing else. There is one permission model, shared by the app, chat and agents.
Outside text stays data
A chat message, a Reddit thread or a page the Reviewer crawled is treated as content to work on, never as instructions to follow.
Built with Claude
The platform is engineered with Claude Code and designed so Claude can operate each product end to end, with a person approving every change.
Built into every product
The same safeguards, everywhere
These are properties of the platform, enforced by the system rather than by good intentions.
Approval before action
The AI proposes. Nothing is published, sent, bought or deleted until a person says yes, in the app, in chat or through an agent.
Cost estimates and caps
An estimate before anything that costs money, limits you set, a warning before you reach them, and the real cost afterwards.
Workspaces walled off
Each workspace's data is isolated by the database itself, not just by application code, and each product keeps its own data separately.
Google sign-in, identity only
One Google sign-in works across every product and tells us who you are, nothing more. Connecting YouTube or Instagram is a separate step you choose.
No model lock-in
You choose outcomes like quality, balance or economy, not models. The AI behind each job can change as better options arrive, with nothing for you to migrate.
AI output checked before use
Structured results are validated against our own rules before the product acts on them. Anything malformed is repaired or rejected, never used as-is.
Teams and roles
Owner, admin, editor, reviewer and viewer. Decide who can create, who can approve, who can spend, and who only needs to look.
Every decision on the record
Approvals, publishes and other consequential actions are logged with who did what and when, so you can always trace how something happened.
Early access
Pick the product you want first
Products open one at a time. Tell us which one you need and we'll let you in as it opens.
Your Instagram, planned, answered and measured
Connect the account you have, or get guided through creating one. Then plan, publish, reply and learn from one place, with a person approving everything that goes out.
Instagram · connected
Checked after connecting and re-checked regularly. If something stops working, you're asked to reconnect.
AI-generated example. The brand is fictional.
Connect once, then run it from one place
Sign in through Instagram's own login. Social checks what your account can actually do, then gives you a calendar, an inbox and the numbers in one workspace.
- Existing or new. Business and Creator accounts connect directly. No account yet? It walks you through making one.
- Plan the week. Posts and reels on a calendar, scheduled once you've approved them.
- Answer people. Comments and DMs in one inbox, with replies drafted for you to edit and send.
- See what worked. Results sync on their own so the next post can learn from the last.
Explore Social →Bring the account you have
Connect an Instagram Business or Creator account through Instagram's own sign-in. Your password never passes through us.
Or start from scratch
No account yet? Guided steps take you through creating one on Instagram and switching it to a professional account, then straight into connecting it.
Honest about what works
After connecting, it checks what the account can really do: publish, schedule, analytics, comments, messages. Anything it can't confirm shows as unknown, never as a guess.
A calendar you can read at a glance
Plan posts and reels by day, see what is waiting for approval, and schedule only what a person has signed off.
One inbox for comments and DMs
Conversations arrive in one place, with replies drafted in your brand's voice. Nothing is sent until someone presses send.
Results that sync themselves
Reach and engagement come in on their own, so you see what's working without exporting anything.
Never silently disconnected
Connections are re-checked regularly. If access lapses or degrades, you're told what stopped working and asked to reconnect, with your history kept.
Disconnect cleanly
Remove an account whenever you like. Disconnecting is one step and safe to repeat.
Many brands, one login
Built for agencies and teams running several accounts, each in its own workspace with its own people and permissions.
Paid promotion, later
The connection is designed so ads can be switched on when you want them, without reconnecting from scratch.
More networks next
Instagram comes first. Facebook, WhatsApp, YouTube, LinkedIn, Google Business and X are planned to follow on the same foundations.
Approvals that follow your roles
Teammates and AI can draft posts and replies, but only people whose role allows it can approve one to go live.